COLUMBIA HONDA

Genuine Kindness

Columbia Honda came to Bucket Agency looking to increase local market share while increasing their brand reputation and affinity. 

Bucket’s creative team worked to establish Columbia Honda as the dealership auto intenders could visit to get a fun, transparent, fair and non-intimidating experience. Rather than focus heavily on OEM incentives and offers, video and social elements highlighted the personality and kindness of the dealership through lighthearted, warm messaging. 

These messages were delivered to targeted auto intender audiences programmatically on CTV/OTT publishers via Bucket’s in-house programmatic team. Placements included Hulu, Sling, Discovery Networks, NBC, CBS, FOX, ESPN, etc. They were also pushed to top social platforms both paid and organically. 

In addition, Bucket built out a custom SEM campaign that focused on vehicle requests for pricing information. Dollar values were assigned to these website leads based on historic conversion rates, which allowed ROI-based optimization and reporting.