BOONE HEALTH

The Challenge:
Boone Health sought a compelling way to highlight what sets it apart. The goal was to showcase the distinctive culture of Boone Health and why it should be the top choice for individuals seeking care.

Our Solution:
Showcase real stories from both patients and staff. These stories would serve as a celebration of Boone's belief in individuals and the profound impact Boone has on their lives.

Our Execution:
Our creative process began by meeting with the individuals featured in our campaigns to ask them questions and learn more about them. We worked to identify the core theme and focus of each story and crafted scripts that honored these subjects' experiences. During pre-production, we ensured that the storytelling remained authentic, while subtly incorporating the brand's colors and adding a polished touch.

The filming process spanned several days, taking place in various locations relevant to each subject's story. We employed Tokina Vista Prime Cinema Lenses mounted on RED Digital Cinema cameras to capture stunning visuals. To enhance the storytelling, we arranged custom music and sound design, elevating the emotional impact of the footage. Additionally, we captured still images that served a dual purpose, appearing in banner ads, social media posts, and even billboards.

The results were overwhelmingly positive, as the stories resonated deeply with the audience. The campaign is not merely seen as an advertisement but as a heartfelt celebration of the exceptional healthcare team at Boone Health and their unwavering dedication to helping others thrive.