MISSOURI DEPARTMENT OF CONSERVATION

The Challenge:
Many people don’t realize the profound benefits that come from simply being in nature, not only for themselves but for their children, their work and beyond. Even knowing the positive impact nature has on physical and mental health, some people may feel intimidated by the perception that enjoying the outdoors requires running or hiking long distances with expensive athletic gear. How could we rekindle the awareness that nature enriches our lives and that experiencing it can happen in a variety of simple ways?

Our Solution:
A welcoming, beautiful, gentle campaign that showcased the myriad of ways individuals and families can benefit from trees.

Our Execution:
The team started by writing an original poem that spoke to the “magic” of being in nature. We then carefully curated a visual identity for the campaign that struck a harmonious balance between being gentle and captivating by producing stunning visuals of people enjoying the serene beauty of local parks over several days. To infuse the videos with a delicate, whimsical ambiance, we opted for Orion anamorphic lenses paired with RED Digital Cinema cameras. In addition to the visuals, we composed a custom score and sound design that added the finishing touches to this inviting campaign.