MISSOURI COALITION FOR ROADWAY SAFETY

The Missouri Coalition for Roadway Safety has utilized the full range of Bucket’s services over the course of many highway safety campaigns throughout our partnership. Media strategy and creative messaging for these campaign efforts are aimed at lowering serious injury and fatality crashes throughout the state. We work on a variety of campaigns with multiple focus areas in regard to messaging and targets. 

The specific Youth Alcohol campaign highlighted here focused on deterring impaired driving among young adults ages 15-21 statewide. This campaign was weighted heavily in social media across platforms like Snapchat, Instagram and YouTube along with emerging platforms with niche user-level targeting like CTV/OTT and streaming audio. Other campaign efforts include traditional video and online video ads, radio, traditional print and online banner ads, and social media organic and promoted posts.